Shinhan’s “space” is more than a place that looks pretty.
We enrich spaces by giving great attention to the purpose and intention of spaces.
Every space has its own problems, and every customer has potential needs.
Shinhan Wallcoverings improves quality of life by solving these problems of space and suggesting a new lifestyle for customers.
Our Overseas Business Division globally supports clients who are expanding their business.
We have clients over 40 countries in worldwide and seven global business experts and four designers assist each client to fulfill their needs. Our main goal is to grow business with our partners every day
We support to provide product and service according to the needs of clients.
and conduct successful business operation, including product export, design & product development and business localization based on our know-hows gained from our experiences.
We have a strong brand identity for global market with our design and quality is well established for a long time. Because of the brand identity various clients can widely promote their business with us.
Four Values of Overseas Business Division
At the same time, we have various product range and specification for them to expand market. We support these clients nearby to do business in rapidly changing market situation based on our
know-hows gained from our experiences in manufacturing and worldwide distribution.
To respond to request from clients on time, we actively propose specialized products and marketing plan in the information distribution field.
- Research &
- Shinhan was the first to obtain an “eco-friendly” label in the
industry, and is strictly verifying new technologies with
expert research verification institutions.
We keep on challenging ourselves in R&D and creativity,
to create beautiful and healthy spaces.
- Wallpaper takes up the biggest space in a home.
That is why Shinhan never stops looking at customers’ living spaces closely and searching for better solutions.
Shinhan Wallcoverings R&D Center’s passion persists, as it continues its technology innovations to add new values to wallpaper for customers worldwide.
concept development and verification
Living space for comfort
living space for health
Shinhan Wallcovering R&D Center’s differentiated technologies offers customers the best living space, which considers nature, people, and the space.
CI : Philosophy
- We offer products for people, and trust.
Making safe products for customers with honesty is
Shinhan’s first and foremost value.
Shinhan complies with legal requirements, and applies
its own, stricter rules to earn the customer’s trust.
- We make products for space, and building materials that
will offer more important values.
Since wallpaper takes up the biggest space of our living
area, we always strive to find the highest quality and
functions, to maximize the values of space.
- Shinhan pursues healthy coexistence between people and
At Shinhan, we work to minimize our business’s impact on
the environment. One example is the environmental
management system we built at the production logistics site.
- Based on the insight on the fast-changing interior design
market, we study differentiated design and a variety of colors
to meet customers’ needs.
We work to help improve the quality of the customers’
life through thoughtful design that leads the trend.
- We have thought deeply about what design meant.
Some people often misunderstand design as “something artistic”, but design is not just about aesthetics.
It is a methodological concept, including goal-oriented activities to solve problems.
That is why Shinhan listens to the smallest of customers’ voices and analyzes thoroughly to propose design solutions.
Shinhan Wallcoverings Design Research Center analyzes global trends through annual visits to
overseas markets, to realize the potential of offering beautiful spaces that enrich life.
Shinhan’s design process starts from in-depth study on quality of life.
Focusing on quality of life, we reflect the insights from the process on our design and study comfortable life and beautiful spaces.
- Pattern Design
- We plan the core concepts of a collection based on market
research and customer insights.
We then develop sensuous patterns, considering
design trends and product constructability.
- Visual Design
- We realize the collection’s identity based on a deep
understanding of core concepts.
We offer design that is friendlier and more convenient for the user,
considering various contexts the product will be found in
- Insight analysis
- research on overseas and local trends
- Competition analysis
- Shinhan analysis
- Set the direction
- Product planning
- Set the direction for stories to tell consumers
- Create collection’s identity
- Plan the design
- Plan the concepts for the collection
- Develop brand stories
- Create visual identity
- Living space
- Offer comfortable and
beautiful living space
Points in Design Development
- Aesthetic value
- Consider if the patterns have
- Consider if the design
has the right functions
- Economical value
- Consider how much resource is
necessary to realize the design
- Consider how easily the design can be built
- Consider user friendliness and satisfaction
- Consider harmony with the environment
and resource saving
- Consider how well the design meets
(cultural implication, design trend)
- Consider compliance with design standards and rules